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InfoBureau allows you to deliver the most vital ingredients in Marketing.

1. Provide information of value.
2. Put your name in front of your prospects as often as you can.
3. Capture leads.
4. Manage and measure.

Provide information of value.

Provide value first. When you build your marketing strategy around "information of value", you position yourself as an expert, a trusted advisor, instead of a product-pusher. By providing your customers with valuable information that helps them develop a preference, you put yourself on the same side of the table.

Call it consultive selling, nurture marketing, educational marketing - whatever you want. The basic idea is to provide something of value to the people who might be interested in buying something from you. It could be an educational white paper, industry news, a product comparison, a podcast, an instructional video, or a free trial. Anything that provides real value to the prospect is a short-cut to building trust and moving closer to a sale.

InfoBureau delivers relevant, important, and valuable news and content about your industry directly to your contacts' email inboxes, rss readers and mobile devices. Prospects are searching for value. Differentiate yourself by providing value first.

Put your name in front of your prospects as often as you can.

People buy when they are ready to buy, not when you are ready to sell. It is necessary to always be on their radar, to be prepared when they are ready to buy. Timing is everything. Communicate regularly. It's all about imprinting your name and services on their minds.

InfoBureau provides you with a custom branded newsletter distributed bi-weekly or monthly. We collect the messages you would like to share with your readers, and show them first on your newsletter. Your message could be a press release, company news, a survey/poll, a white paper, a success story, or simply an appreciative greeting to your customers and prospects. View a sample of a branded InfoBureau newsletter.

Capture leads.

Internet users are spending more time online than watching TV, according to a study by IDC. About 74% of the U.S. population regularly use the Internet. Over 1.65 billion people in the world are internet users. This is a vast chunk of your market!

You need to have your website work for you. An important element of any email marketing strategy is list growth. Capture contact information on your website for future communication and nurturing.

Today's leads are tomorrow's customers..

InfoBureau provides you with your own newsletter subscription page. All you have to do is to add a link on your website!

Manage and measure.

What gets measured, gets done. It's all about measuring your customers' and prospects' activity level of interest.

InfoBureau comes with a comprehensive set of reports and analytics allowing you to accurately measure the effectiveness of every campaign. Our reports are updated in real time, so you always know the latest.

• Track your InfoBureau newsletters
• Find out who your biggest fans are
• Determine what links were clicked
• Who subscribed or unsubscribed
• Forwards and bounces

We don't stop there.

Overtime, your analytics software will tell us how your newsletter is being received. We gather your newsletter statistics and analyze open and click-thru rates. This will allow us to identify what your audience is reading and absorbing the most. We combine this data with feedback from you and adjust your newsletter accordingly. We know you are busy, so we do our part to measure and manage your newsletter!