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HOW TO MANAGE PPC ADVERTISING
If you have been struggling with getting your Google ad campaigns to work the way you want them -
this is a great project to outsource. The trick is that Google ads (and I say Google because
they're the biggest but you can run ads like this in a lot of places) are easy to set up -
you can be up and running in 5 minutes. But they are hard to do right.
The knowledge is so specialized that it really makes sense to get someone who knows what
they are doing to help you out.
But there's good news!
The 5th How to Manage email course is now finished and it deals with How to Manage Pay-per-click Advertising.
To learn more, visit our Blog.
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| Industry Update
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Twitter & Gmail outages raise question, "Is cloud computing ready?"
The recent outages of Gmail and Twitter has caused a lot consternation among their users. To be fair, the denial of service attack on Twitter's infrastructure can hardly be described as mission critical.
Gmail is whole different story. There are millions of people who depend on Gmail and perhaps millions of small businesses.
 Read full story on San Francisco Chronicle
Terremark Expands Cloud Computing
vCloud Express is a flexible on-demand, pay-as-you-go cloud computing solution. Cloud computing is a process of computing where tasks are assigned to a combination of connections, software and services (jointly forming the "Cloud") which can be accessed over a network.
Read full story on Yahoo News
How to Recession-Proof Sales with Consultative Selling
The pressure may be on to sell, sell, sell during the current economic downturn. But sales representatives who
take an alternative approach may end up the winners in the end.
Read full story on Channel Insider
New Sprint phone has Google
Sprint Nextel Corp. is releasing a phone sporting Google Inc.'s Android software on Oct. 11.
That would make Sprint the second U.S. carrier to get on board with Google's entry in the "smart" phone field, where the online search leader is competing against Apple Inc., Microsoft Corp., Palm Inc. and Research In Motion Ltd., maker of the BlackBerry...
Read full story on The Capital-Journal
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| Technology and Trends
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Opera 10 Web Browser
Opera has always been packed with features, but it has yet to garner the same kind of publicity
that Internet Explorer, Firefox, and Chrome enjoy. And that's a shame, because version 10 of the
venerable Web browser adds a slew of clever features that anyone who surfs the Web will welcome.
Read full story on Computer World
Key milestones in the development of Internet
1969: On Sept. 2, two computers at University of California, Los Angeles, exchange meaningless data in
first test of Arpanet, an experimental military network. The first connection between two sites - UCLA and the
Stanford Research Institute in Menlo Park, Calif. - takes place on Oct. 29, though the network crashes...
Read full story on Yahoo Tech
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| Business Development
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Start a Nurture Program
If you're not already doing some kind of nurture program, you should start now. It is inexpensive (typically less than $500/month) and highly effective.
Nurture programs are designed to educate prospects about the value you provide...
Read full story on Marketing Ideas You Can Copy
Thinking Differently Through Lessons Learned
We often get caught up in doing things the same old way. I think about the movie Groundhog Day with Bill Murray. He woke up every day to the same music, the same news and same people doing things the same way.
Read full story on CIO
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| Featured Content
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The Content-Free Buzzword-Compliant Vocabulary List
"Our powerful software is flexible, intuitive, easy-to-use and integrates seamlessly with your
other tools. Robust and scalable, your organization can enjoy the benefits of our best-of-breed
world-class offering."
How many times have you read this in marketing materials for software? Does it provide you
with any real information - or is it simply a string of meaningless buzzwords?
Download this Article from Second Derivative.
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| About JMR
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JMR Consulting is a full-service marketing and public relations firm that specializes in working with small software companies.
If you want to expand your marketing efforts without hiring permanent staff, you will find the perfect solution in JMR.
Visit our website at J-M-R.com
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